Case Study: Transforming A Client's Product Imagery with Generative AI Introduction

Introduction

In the competitive world of e-retail, high-quality product images are crucial for converting browsers into buyers. Our client, a prominent automotive parts e-retailer, faced a significant challenge: their extensive product portfolio of over 60,000 images was becoming outdated, potentially affecting their sales. Re-shooting these images would have been an enormous and costly task. This is where the collaboration between all the parties came into play, leveraging cutting-edge generative AI to rejuvenate their product images.

The Challenge

Our client had an extensive portfolio of over 60,000 product images that were outdated and impacting sales. Retaking these images would have been a monumental and costly task in both resources, time and money.

The Solution

Prospectus IT Recruitment facilitated a key introduction between our client and an expert in AI-driven solutions, who developed an automated image correction pipeline. This innovative solution addressed multiple aspects of image quality:

1. Colour Correction: Adjusting colours to ensure accurate and appealing visuals.
2. Upscaling: Enhancing image resolution for better clarity and detail.
3. Background Removal: Eliminating distractions by isolating the product.
4. Shadow Addition: Adding drop shadows for a more professional and polished look.
5. Packaging Enhancement: Incorporating packaging elements in the background for context.

The full list of steps involved in the pipeline included:

• Resizing and upscaling the foreground
• Normalizing lighting levels
• Resizing the background and aligning it with the foreground
• Generating and positioning shadows
• Trimming whitespace and adding padding

The Outcome

So far, over 19,000 images have been successfully enhanced, significantly boosting the visual appeal of their product catalog. The project is ongoing, with an API now in place for future ad hoc image improvements.

Example Before and After Images

(Can be seen in the picture above)

Why It Matters:

Good-quality images are vital in e-retail, with 60% of online shoppers citing them as the most important factor in their purchasing decisions. This project has not only modernized the client's image portfolio but is also expected to drive higher conversion rates and customer satisfaction.